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(1) Tips to create eye-catching flyers
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Here are 3 top tips to make your flyer effective at garnering attention:
1. Try using 2 fonts - one for the headline and one for the body. A flyer that has too many fonts is
difficult to read and looks unprofessional.
2. Make your headline catchy and easy to read. The
shorter it is, the better your chances are of engrossing the reader.
3. Lastly, images are powerful. Try adding a photo instead of loads of text. It works better at
drawing a reader in, as large bodies of text can be quite intimidating to read.
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(2) Add 3 mm bleed.
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To allow leeway for cutting differences in production, always add a bleed of 3 mm around all edges
of your design. Make sure colours, background pictures and layouts extend into the bleed area so as
to avoid leaving white lines as a result of cutting tolerances.
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(3) Keep 4 mm safety margin
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To allow leeway for cutting differences in production, always add a bleed of 3 mm around all edges
of your design. Make sure colours, background pictures and layouts extend into the bleed area so as
to avoid leaving white lines as a result of cutting tolerances.
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(4) Use CMYK as the colour mode.
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To allow leeway for cutting differences in production, always add a bleed of 3 mm around all edges
of your design. Make sure colours, background pictures and layouts extend into the bleed area so as
to avoid leaving white lines as a result of cutting tolerances.
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(5) Resolution of at least 300 dpi.
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To allow leeway for cutting differences in production, always add a bleed of 3 mm around all edges
of your design. Make sure colours, background pictures and layouts extend into the bleed area so as
to avoid leaving white lines as a result of cutting tolerances.
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(6) Fonts should be at least 6 pt.
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To allow leeway for cutting differences in production, always add a bleed of 3 mm around all edges
of your design. Make sure colours, background pictures and layouts extend into the bleed area so as
to avoid leaving white lines as a result of cutting tolerances.
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(7) Make sure the ink coverage isn't higher than 300%.
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To allow leeway for cutting differences in production, always add a bleed of 3 mm around all edges
of your design. Make sure colours, background pictures and layouts extend into the bleed area so as
to avoid leaving white lines as a result of cutting tolerances.
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(8) Save your files in uneditable, print-ready file formats.
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To allow leeway for cutting differences in production, always add a bleed of 3 mm around all edges
of your design. Make sure colours, background pictures and layouts extend into the bleed area so as
to avoid leaving white lines as a result of cutting tolerances.
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(9) Convert fonts to outlines or embed all the fonts.
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To allow leeway for cutting differences in production, always add a bleed of 3 mm around all edges
of your design. Make sure colours, background pictures and layouts extend into the bleed area so as
to avoid leaving white lines as a result of cutting tolerances.
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(10) Use the right values for full colour black.
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Use Rich Black (C:63% M:52% Y:51% K:100%) for larger areas and text to get a deep black colour. Do
not use this value for text smaller than 15 pt or plain text. This can only be used in full colour
printing. For designing black smaller texts use 100% black.
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(11) Check line thickness.
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Use Rich Black (C:63% M:52% Y:51% K:100%) for larger areas and text to get a deep black colour. Do
not use this value for text smaller than 15 pt or plain text. This can only be used in full colour
printing. For designing black smaller texts use 100% black.
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(12) Check your artwork for overprint.
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Use Rich Black (C:63% M:52% Y:51% K:100%) for larger areas and text to get a deep black colour. Do
not use this value for text smaller than 15 pt or plain text. This can only be used in full colour
printing. For designing black smaller texts use 100% black.
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(13) Using a border/frame is not recommended
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Use Rich Black (C:63% M:52% Y:51% K:100%) for larger areas and text to get a deep black colour. Do
not use this value for text smaller than 15 pt or plain text. This can only be used in full colour
printing. For designing black smaller texts use 100% black.
